Castro Fashion Show Spring/Summer 2010

February 8th, 2010
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Call me lucky or whatever comes up in your head when you read this: I got to go to Castro’s (Israeli very famous fashion brand) fashion show today. I’m guessing 500 people from the fashion industry of all its generations showed up this morning at Tel-Aviv harbor by 09:30am. As I was kindly warned by my colleagues, showing up at 10:30am was still being early but just in time to zip a quick latte and be placed in your seat. We got great 3rd row seats and soon after a great British band called Crazy P was on stage, waking everybody up with great tunes.

And the fashion? Hmmm. Acoording to Castro’s designers for women, belly tops are back on, and you won’t be able to get enough of Jeans shirts, sequins, leather and other shiny fabrics.

I say – it’s so last year’s everything. I have wrote about those trends months ago. Oh well.

As for the men’s collection – it was much more better than the women’s, that’s for sure. There was nothing new about it either, yet it was more stylish and defined.

The entire production was very successful, and I guess this is as close to glam you can get around here, so it was quite an experience. Kudos to Castro’s PR company and other executioners, fore it was very well pulled through, in spite the huge delay which killed my morning.

The finale -

xoxo,
Hilla Ohayon.

Fashion News – my new column! First comes Versace …

February 3rd, 2010

I’m very excited to tell you all that starting of today, I have another new column at Haaretz which will be published several times a week, and will deal with Daily fashion news from the world (not Israeli news). My first column is out today, and it’s about Versace cutting down on his employees and closing one of his accessories factory in Italy. Read my column here: http://bit.ly/9VTifC

Versace

Versace

xoxo,

Hilla Ohayon.

Dresses on the Red Carpet at the Grammy’s – my review

February 3rd, 2010

I wrote my review for Haaretz about the most outstanding looks  seen on the red carpet at the Grammy’s Awards ceremony. You can read it here in Hebrew: http://bit.ly/9rvIRv and see some of the chosen looks bellow:

Britney Spears, Beyonce, Heidi Klum

Britney Spears, Beyonce, Heidi Klum

Lady Gaga

Lady Gaga

Pink

Pink

Rihanna

Rihanna

I hope you’ll like it,

xoxo,

Hilla Ohayon.

Spring 2010 trend: soft pastel colors

January 24th, 2010

Read my new article for Haaretz about soft pastel colors featuring spring 2010 new trends here:

http://bit.ly/63WmXF

CelineEmilio Pucci Emilio PucciHermes

I hope you like it :-)

xoxoxo,

Hilla Ohayon.

a second before I turn 30…

January 20th, 2010

Yeah, I know, it’s been a while since I last wrote here. I’ve been so busy! It seems like it has been like a long and on-going tornado when I think about it.

A second before I turn 30 (this Friday if you’re really wondering), almost everything changed: I left my job at the law firm after 2.8 years, opened my own private business and started working at a part time job from home.

That’s a lot! I hope I didn’t go mad on this tornado. Its felt right, it felt like it was time, and it took me a long time to get there. I’m very happy.

So I work as a Director of Community at an internet company which makes work management software. It’s actually a very cool job: I do their SMO (Social Media Optimization), share their news, articles, blog posts, etc. on social networks and interact with the readers.

On the other part of the day I write for Haaretz about fashion and trends, and freelance for small and medium businesses as a new media consultant. I also write content, edit and translate.

I’m very happy with what I do now, and always trying to get more and better. I just need to learn how to manage my time better and I’m sure I’ll be on the go asap.

As for my fashion writing, I have a great idea that’s been building itself up for a couple of weeks now, and I’m meeting my editor tomorrow morning about it. I really hope she’ll like it, it’ll be great if I get to do it on the paper and here as well.

Tomorrow I’m being “kidnapped” by my boyfriend. He’s taking me somewhere for the weekend, and wouldn’t tell me where as a surprise for my birthday. I have no clue on where we’re going! I hope (and sure) I’ll like it. I wish I knew what to pack… I have so many guesses about the location, and neither is certain. Oh well, I guess I’ll have to wait till tomorrow then :-)

Stay tuned,

xoxo,

Hilla Ohayon.

2 fashion projects. in 1 week. Here we go:

January 2nd, 2010

Here’s my latest project for Haaretz with the hottest NYE trends for everyone to choose what suits them best:

http://bit.ly/5rBb3c

And here’s Haaretz’ Culture Project for 2010 which has 2 items written by me:

http://bit.ly/7Abj8O

The pictures bellow are taken from the original post I wrote about Sharon Brunsher for the 2010 Culture Project:

I hope you enjoyed it :-)

Happy new year everybody,

Hilla Ohayon.

Where The Wild Things Are, Fashion and me

December 28th, 2009

So I finally got the chance to see this movie in order to understand the huge buzz it made, especially in my world, the world of fashion. After doing some research about it, I wrote this http://bit.ly/7rBYxJ for Haaretz (in Hebrew) and it was published this morning.

Here are some pictures from the collection which was inspired from this fury movie:

I hope you enjoyed it,

xoxo,

Hilla Ohayon.

Winter 2009’s trend: Tuxedos for women

December 21st, 2009

Another article of mine was published today at Haaretz , this time it’s about tuxedos, and not for men but for women! Check it out here: http://bit.ly/7TZsEm and my choice of pictures here bellow:

Aquilano Rimondi

Balenciaga

Dolce & Gabbana

Nina Ricci

Rag & Bone

xoxo,

Hilla Ohayon

Dreaming about Chanel 2.55

December 19th, 2009

I know, it’s shallow, it’s terrible and it’s sad. But it’s all I want these days, and I’m kind of tired of Googling it all the time.

I just can’t stop thinking about it. A Chanel 2.55.

Unlike all other items, I always imagine how I wear them in as many combinations as possible, but this time  I don’t even have it (own it, I want to own it) and I already know it’ll fit perfectly with my entire wardrobe! I just have to have it. Have to!

The sad truth is, that it’s far too expensive for a handbag. OR for anything else, in a matter of fact.

I guess it’s time for a very close look on ebay for now till the rest of my life :-D

Here are a few pictures of my dream. Just sharing, it might take the passion down a bit (I so wish for that to happen!):

Maybe dreams come true after you blog about them, who knows…

xoxo,

Hilla Ohayon.

p.s. the lovely Michal Ronel sent me this video today. It’s so addictive and exciting… Here it is for all of you, Chanel lovers:

a cocktail dress for cocktails season

December 14th, 2009

It’s no secret, cocktail parties are my favorite kind of parties. Well, the concept is just perfect – I get to dress up super nicely, it’s always very relaxed and the music is soft in the background, you get to actually hear what people have to say to you because it’s all quiet and pleasant, and – there’s always great drinks and food. No sweating, no smoking, my makeup doesn’t move, my shoes stay clean and I have a set of beautiful clutch bags which can fit any dress in the world.

The dresses are definitely the climax of the whole concept. The variety of cocktail dresses this season is endless, and the colors are spectacular.  I wrote about cocktail dresses this morning for Haaretz, here: http://bit.ly/58E83L (in Hebrew) and I added my favorite dresses here for you as well:

Lanvin

Lanvin

Martin Grant

Martin Grant

Oscar De La Renta

Oscar De La Renta

Stella McCartney

Stella McCartney

Versace

Versace

Viktor & Rolf

Viktor & Rolf

I hope you liked it :-)

xoxo,

Hilla Ohayon.