I’m on today’s newspaper !

While I was interviewing Stuart weitzman last week, there was a reporter there who writes a column about the way people dress up to social events. She liked what I wore, which was a white dress that one of my closest friends, Aviva Zilberman, designed on her last collection, so she asked me about it and took a picture of it.

You can see it here: http://www.mouse.co.il/CM.articles_item,1044,209,38675,.aspx

Also, I’m very excited to cover a very interesting exhibition next Sunday. It’s of one of Israel’s top stylists who photographed all of Israel’s top fashion photographers. Sounds interesting, right? Stay tuned for that too!

Have a nice weekend everybody,

Hilla Ohayon

My early afteroon romance with Stuart Weitzman

(I wrote the original interview in Hebrew, and posted it here on Bamoda.co.il: http://www.bamoda.co.il/fashion/Articles.aspx?id=685). Here’s my translation of it to English :

3309902401_a4c120f98e

Friday. Time – a little after lunch time. Location – Shuster Center in Ramat-Aviv, Tel-Aviv. One shop, many many dressed up and elegant looking women flirting around the legendary shoes designer, Stuart Weitzman, whom among his clients you can easily recognize Angelina Jolie, Sarah Jessica Parker, Cameron Diaz and many more, and is now standing in the middle of his shop in the center called “Mashik”. Tanned, athletic, in a stripes shirt and semi-denim leading directly to a big surprise – New Balance trainers. Gotta love him. Thanks to the common Jewish warmth and smiley attitude, it somehow went well with the many litters of champagne and cherries served during the entire event.

That was how they’ve all gathered – most of Israel’s top fashion celebrities and icons – from Nicole Helperin and Hanny Perry to Orna Naner, editor in chief of “LaIsha” magazine and head of fashion design department in Shenkar college.

We all share one major fetish – our eternal love for shoes. Stuart arrived just in time for our mingling. At the age of 67, as an American Jew who loves Israel, he came here for a visit at the Maccabiya  games as a ping-pong player in the American team. He started his talk by saying that he enjoys helping Israel more and more each time he comes here, and that he comes here every time he wants to feel good. As the greetings and talk ended, he started giving private interviews to us, the fashion reporters, who waited anxiously for our turn in line, after the photographers.

Your father designed and made shoes all his life and you inherited his business when you were very young. Have you ever imagined yourself doing something else but shoes?

“When my father died, my older brother naturally took over the business. The problem was, that he knew how to make shoes, but knew nothing about design. Back in those days I was sure that I was heading towards Wall Street. Since I have always painted and sketched, my brother asked me to sketch a few models for him, just to get him started. A few weeks later, he walked me to see a store window on 5th Avenue where my shoes are on display. I was overwhelmed to see a woman buying one of my pairs, and since then I never stopped designing shoes.”

How do you differentiate yourself as a unique designer in such a competitive market?

I give my personal signature to every shoe I make. Each one of my designs has my smile and my feeling which I wanted to give it.”

Where do you find your strongest inspiration?

“I’m inspired by women. I enjoy looking at women from all sorts of types. I find them all fascinating.”

Why do you think women love shoes so much?

“Oh, that’s simple. You were all brainwashed at a very young age. Try to recall the first children fairytale you were told. I’m sure it’s Cinderella. And then came Dorothy of Oz. Don’t you see? It’s all about shoes. That’s brainwash. Which I admit to enjoy every day of my life.” He laughs.

Out of simple curiosity – how many pairs of shoes does your wife has?

He starts laughing again. “It’ll be much easier to reply if you’d ask me how many shoes closets does she have. Many. And much more than that.”

I have decided to end this lovely interview with a bold attempt and asked Stuart to sketch a shoe just for me. He said Yes :-) “Sure”, he says, “you have the typical Jackie O meets Audrie Hepburn style – both never needed high heeled shoes to make them feel sexier and self-confident.”

Here is my sketch!

stuart-weitzman

And here we are while he sketched it for me (Credit to this pic: PR )

with me

And that’s it. I had fun! I hope you all liked it :-)

Hilla Ohayon.

Removing your eyebrows completely is a new hot trend

Would you?

My new article in Hebrew, posted on Bamoda, here:

http://www.bamoda.co.il/Fashion/Articles.aspx?id=684

Enjoy :-)

Hilla

Quick breath in between

girl-thinking-thumb7742366

Busy week, busy month, busy life.

Trying to find time to squeeze everything in and be happy with it all. Gonna have to admit it – no can do. Working from 10am to 9pm every day and then try to maintain some sort of social life as a minor addition to my love life and family life can be a little too much. I manage to do it all, I think, I just don’t manage to write enough.

I write. All day long. I hear the keyboard clicks in my head even when I don’t actually type. Click click click click click. I just don’t write for me lately. I write now, therefore I work. No fun.

Note to self: Do something about it.

ASAP.

Stuart Weitzman – just doing my homework part #1

At the end of July, in two weeks from now, http://www.bamoda.co.il are sending me to interview Stuart Weitzman. As in THE Stuart Weitzman, not his PR people, no messengers, no spokesman or anything but THE Stuart Weitzman himself.

As I go on writing, I’m sure you’ll get the hang of it – I’m very excited.

As I got the invitation email, I was very happy. Soon after, I realized that my happiness is of the shallowest kind exciting – all I know of my buddy Stu is how lovely his shoes are, and how much I love his amazing boots, which I got on sale many many years ago (=4 years are ‘many’ when you count shoes years of yours) and never stopped admiring and brag about, and how lovely his stores are, and… that’s about it.

I can’t go interview Stu like that!

So I’ve decided to do my preparations here, as a blog post. This way it’ll be more fun for me and much more informative for you :-)

Visuals. I need visuals to get me started. So I looked him up to find his picture. Finding out how he looks like feels important.

Here’s Mr. Stu for you -

StuartWeitzman picture of

Alright, that was easy. And very comforting – you’ve got to admit it, he looks like the nicest guy on earth. When you come to think about it, he has to be. He enjoys making beautiful shoes for women every day for many years now. I can’t think of anything nicer than that. (I can, but I’m trying to calm myself down now)

His logos are always beautifully designed. Check out this one for example -

InesCrnokrakforStuartWeitzman

Here’s how lovely he designs his stores – this one is in Hamburg, Germany:

Stuart Weitzman store in Hamburg

Now going back to Stu himself. According to his website, the official one (http://www.stuartweitzman.com/), he understands that shoes are meant to make women feel beautiful. He also understands the meaning and importance of making comfortable shoes, and has been creating them for the last 30 years. He makes about 600 different styles a year, and as a New Yorker, he is constantly inspired by his local customers and creates his shoes accordingly.

For his designs, he uses all elegant and fabulous materials available – from acrylic and bamboo through cork and wood to lace and silk. His fanciest evening shoes contain 24 karat gold and crystals.

Ok, that was part #1 of my homework. Now that I know how he looks like, a little about his designs and a little more about his stores design, I can rest. But not for long! Stay up to date with my upcoming next part.

Hilla

Flickr

This is a test post from flickr, a fancy photo sharing thing.

Before I forget

fashion-logo

I just have to make a list here of posts I MUST write as soon as possible:

1. My upcoming interview with the shoes GOD, Stuart Weitzman (Yay!)

2. The most perfect ever fall 2009 collection by Bottega Veneta because it’s completely to die for;

3. July issues of InStyle and American Vogue;

4. Fall 2009 collections in general.

Now that I have a list – I’m much more relaxed. Fffeuuuu

See you all very soon,

Hilla Ohayon.

My first experience with online fashion journalism

woman-writing-2

Ok, I could just post a link to it here and vanish. I could, really. I just don’t want to. I feel like I should write about this funny experience so I can remember it for always. It was my first time, so it needs to be written properly!

Oh ok, it wasn’t really the first time I was working on something to be published. It was the first time I had to do the entire research myself, and ran into a world I knew nothing about before: The world of PR amazons.

Sorry, I have no other word to describe them.

I got the title from my lovely editor and said Yes. There was nothing less than sexy to write about but my list of top 10 summer fashion must-haves for the summer. As I said Yes, she asked me if I wanted her to deal with pictures for my article or should she. I said what the heck, I want to do it, just this once.

As I replied to her email, I had to leave the house. I packed my laptop in my backpack and ran out. 45 minutes later I signed in again.

I became blind.

I swear.

There were 45 emails from 45 people whom I’ve never met or ever talked to. Never. I opened the first from the bottom, and it was scary! It was all like “Congratulations on your new job! How exciting! WooHoo!”. As I scrolled down I saw that there were about 20 pictures of clothes attached to it. And so were the other 44 emails, that by the time I clicked on ‘return to inbox’ became 63 emails.

Now is the time to tell you that I live because of my Gmail. I cannot breathe without it. I’m way beyond addicted to it. So I’m used to have mega control of it. It’s all pretty and organized with colored labels and everything. And now what? It was invaded by hundreds of PR Amazons and I just couldn’t control it.

Stopppppppppppppp pleaseeeeeeeeeeeee!!!

Thank goodness they had a deadline. They had 2 days to send me stuff and that is that. In a magical way, I woke up too days later and checked my inbox who came back to being its old self again. I was shocked; I was absolutely sure that they would never stop sending me those huge emails. I was so  happy.

So it’s done, and it’s online, and you’re all welcome to share your feedback and comments here or on the article itself, which is right here – http://www.bamoda.co.il/styling/Articles.aspx?id=668

See you later (I already know what I’m going to write about next:))

Hilla