H&M and Lanvin’s Alber Elbaz

My piece about this exciting collaboration is published today on Haaretz.com in English. Joy!

Here it is, for you too. Bellow you can find the link to the online version of it both in Hebrew and English:

Designer Alber Elbaz crafting exclusive fall collection for H&M

The collection, developed with Lanvin’s men’s clothing designer Lucas Ossendrijver, will come out before the Christmas holiday and will be unveiled on November 2 on H&M’s website.

By Hilla Ohayon

Alber Elbaz, an Israeli who is the artistic director at the influential Lanvin fashion house, has agreed to design a collection for the H&M clothing chain. H&M announced the new line in a press release on Thursday that put an end to rumors on the subject.

The collection, developed with Lanvin’s men’s clothing designer Lucas Ossendrijver, will come out before the Christmas holiday and will be unveiled on November 2 on H&M’s website.

To be called “Lanvin for H&M,” it will be launched at 200 flagship H&M stores worldwide – including Israel – on November 23, and three days earlier in the United States. H&M’s collaboration with Lanvin is expected to be a boon for the store chain, inasmuch as many consumers have high regard for Lanvin’s clothing but are put off by the price.

As a teaser, H&M posted several video clips about the new collection on the Internet site YouTube prior to the formal announcement, in which Elbaz is heard talking about the collection but was not identified. Many people were able to identify his voice and his design style nonetheless.

In Hebrew – here

In English on Haaretz.com – here

xoxo,

Hilla Ohayon