Versace and H&M fall 2011

So it’s true, H&M will present its collaboration with Versace in the coming Fall. I just came back from the press presentation with pics I got from H&M’s PR, a video of the campaign and pics I took myself in the showroom:

(my opinion of this collection at the bottom of this post )

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The video of the ad campaign was released yesterday, check it out:

 

 

 

 

And here are the pics I took this morning in the showroom, minutes before the press presentation started:

 

 

As for me, I say: ok. Nothing fancy. This isn’t Lanvin for H&M. It’s elegant, it’s trendy, you can see Prada and Balmain in it, you can see faux fur, faux leather, wool, cotton, suede, nothing new. It’s simple, it’s basic, it’s not too trendy, it’s wearable. It’s FINE. That’s all… Sorry, I’m not too excited. It’s very commercial, and not in a bad way.

The entire lookbook and collection’s pictures are up to my Flickr, you can view them here.

xoxo,

Hilla Ohayon.

 

22.6.2011 p.s. update: The video “Versace For H&M – The Message” is out today, watch Donatella for 28 seconds here: