The Importance of Free Fashion Press

10 Oct 2012

In the age when physically attending fashion shows is almost irrelevant, with brilliant iPad applications such as style.com and others, I feel like reconsidering our work habits and lifestyles is in due.

In the past few weeks, SHOWStudio by Nick Knight were doing just the same, and took it to the next level. Instead of actually running between the shows, hitting traffic again and again and being almost late for a 10 minutes show at a time, they decided to do something different, and to my opinion – a whole lot better.

They’ve sat down together, at the comfort of a long semi-dining table, and watched the shows online in realtime, together. They have discussed the collections as they watched it, and filmed it on video for the SHOWStudio website.

Again, I think it’s awesome. Here is an example for you: For the Louis Vuitton SS13 show, they’ve sat down with Nick Knight, Daphne Guinness, fashion author Camilla Morton and others. For a little more than an hour, they discussed the show in particular and fashion, uncut and unedited.