Chanel No. 5 x Brad Pitt

21 Oct 2012

I can count more than a few brilliant marketing and PR moves done by Chanel along the brand’s history, but I can’t really say that any of them made me stop and wonder. They are all photogenic, luxurious, accurate and speak the brand’s language. These, after all, are the most important ingredients for these matters, and yes, they have worked well and still do.

Taking a pause from Chanel’s most prestigious heritage, they chose actor Brad Pitt to lead the Chanel No. 5 perfume ad campaign. My eyebrows are raised since the announcement was made, which was quite a while ago. What an interesting choice. You can say a lot of great things about Pitt, but you can’t say that he’s the first name/face that jumps in your mind when you talk about the most luxurious perfume ever made in history.

I love surprising-out of the box-interesting decisions. A lot.

The video for the ad campaign is now out: