Photography

Castro Fashion Show Spring/Summer 2010

Call me lucky or whatever comes up in your head when you read this: I got to go to Castro’s (Israeli very famous fashion brand) fashion show today. I’m guessing 500 people from the fashion industry of all its generations showed up this morning at Tel-Aviv harbor by 09:30am. As I was kindly warned by my colleagues, showing up at 10:30am was still being early but just in time to zip a quick latte and be placed in your seat. We got great 3rd row seats and soon after a great British band called Crazy P was on stage, waking everybody up with great tunes.

And the fashion? Hmmm. Acoording to Castro’s designers for women, belly tops are back on, and you won’t be able to get enough of Jeans shirts, sequins, leather and other shiny fabrics.

I say – it’s so last year’s everything. I have wrote about those trends months ago. Oh well.

As for the men’s collection – it was much more better than the women’s, that’s for sure. There was nothing new about it either, yet it was more stylish and defined.

The entire production was very successful, and I guess this is as close to glam you can get around here, so it was quite an experience. Kudos to Castro’s PR company and other executioners, fore it was very well pulled through, in spite the huge delay which killed my morning.

The finale -

xoxo,
Hilla Ohayon.