6 Jan 2013
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Extending the dreamy vibe this weekend has given me, with a truly stormy weather outside and a very tranquil atmosphere inside, here is a great way to do it – films director Sofia Coppola’s extended video for the new Miss Dior Cherie campaign, starring Natalie Portman:
And, if I may add, I think Natalie Portman is gorgeous, yet I would love to see Sofia herself starring her own films, please.
xx
Hilla Ohayon.
1 Jan 2013
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A new CR Fashion Book by Carine Roitfeld coming out in February.
More details here.
And – everything new and exciting to happen in 2013, I like the thought about those too. Happy new year!
xx
Hilla
27 Oct 2012
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I’m sure I posted this one here a long time ago, but I just ran into it again somewhere and wanted to make sure I have it here: this is absolutely my favorite Chanel ad featuring Freja, of course -
xoxo,
Hilla Ohayon
21 Oct 2012
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I can count more than a few brilliant marketing and PR moves done by Chanel along the brand’s history, but I can’t really say that any of them made me stop and wonder. They are all photogenic, luxurious, accurate and speak the brand’s language. These, after all, are the most important ingredients for these matters, and yes, they have worked well and still do.
Taking a pause from Chanel’s most prestigious heritage, they chose actor Brad Pitt to lead the Chanel No. 5 perfume ad campaign. My eyebrows are raised since the announcement was made, which was quite a while ago. What an interesting choice. You can say a lot of great things about Pitt, but you can’t say that he’s the first name/face that jumps in your mind when you talk about the most luxurious perfume ever made in history.
I love surprising-out of the box-interesting decisions. A lot.
The video for the ad campaign is now out:
xoxo,
Hilla Ohayon.
7 Aug 2012
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Blasted with the new fall campaigns flushing my inbox these days, it’s hard to avoid a comparison between the obvious and predictable and the intriguingly surprising –
Prada just came out with their fall/winter video. It’s slick, it’s neat, it’s sexy and it’s accurate to the maximum possible. Every little detail of each one of their lines is there, you can’t miss a thing even if you blink a million times per second – and it’s beautiful:
I mean, it even makes you want something in purple, although you absolutely loath that color.
And then comes Maison Martin Margiela with their MM6 video. It’s unpolished, no retouching, no models, no closeups – it’s simple and almost looks like the pre gifs era, taken in the 80s –
BUT it made me want to look for more, see the clothes by myself, feel them and ask so many questions about them. It’s a teaser, I’ve seen it all and I haven’t really seen anything, just the natural feeling that I want to know – MORE.
Here’s another disadvantage to commercializing fashion. It’s totally unnecessary, is it?
xoxo,
Hilla Ohayon.
3 Feb 2012
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Here we go. Prada Spring/Summer 2012 Women advertising campaign is up!
I have to admit it – I’m not a big fan. And then again, I’m not a big fan of Italian fashion. There, I said it. It’s very italian chic. All but Bottega Veneta, of course 
xoxo,
Hilla Ohayon.
29 Jan 2012
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Behind the scenes video – almost better than the editorials of this campaign, seriously. You can tell on the models faces that what they say about Balenciaga is really true: There is a different feeling about wearing something of Balenciaga. You just feel it. It doesn’t feel like anythingg else.
xoxo,
Hilla Ohayon.
20 Sep 2011
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My love for anything Bottega Veneta is endless.
xoxo,
Hilla Ohayon.
