Spa-ing for mani&pedi is the new treat
21 Sep 2009
My review on Yullia’s new mini-express spa in TLV, published this morning on Bamoda.co.il, in Hebrew:
http://www.bamoda.co.il/Men/Articles.aspx?id=746
Enjoy!
Hilla Ohayon.
21 Sep 2009
My review on Yullia’s new mini-express spa in TLV, published this morning on Bamoda.co.il, in Hebrew:
http://www.bamoda.co.il/Men/Articles.aspx?id=746
Enjoy!
Hilla Ohayon.
23 Aug 2009
Yeah, it’s the middle of August already, and summer vacation’s about to end. Kinda sad, bu hey, there’s a bright side for anything: It means that the seasons are just about to change, and that the new Fall and Winter collections are already in stores. If you’re going back to school soon enough, it’s probably time to update your school wardrobe. Check out my new article at http://www.bamoda.co.il/fashion/Articles.aspx?id=706 (in Hebrew) and find out exactly what you need just for that
xoxoxo
Hilla Ohayon.
28 Jul 2009
(I wrote the original interview in Hebrew, and posted it here on Bamoda.co.il: http://www.bamoda.co.il/fashion/Articles.aspx?id=685). Here’s my translation of it to English :

Friday. Time – a little after lunch time. Location – Shuster Center in Ramat-Aviv, Tel-Aviv. One shop, many many dressed up and elegant looking women flirting around the legendary shoes designer, Stuart Weitzman, whom among his clients you can easily recognize Angelina Jolie, Sarah Jessica Parker, Cameron Diaz and many more, and is now standing in the middle of his shop in the center called “Mashik”. Tanned, athletic, in a stripes shirt and semi-denim leading directly to a big surprise – New Balance trainers. Gotta love him. Thanks to the common Jewish warmth and smiley attitude, it somehow went well with the many litters of champagne and cherries served during the entire event.
That was how they’ve all gathered – most of Israel’s top fashion celebrities and icons – from Nicole Helperin and Hanny Perry to Orna Naner, editor in chief of “LaIsha” magazine and head of fashion design department in Shenkar college.
We all share one major fetish – our eternal love for shoes. Stuart arrived just in time for our mingling. At the age of 67, as an American Jew who loves Israel, he came here for a visit at the Maccabiya games as a ping-pong player in the American team. He started his talk by saying that he enjoys helping Israel more and more each time he comes here, and that he comes here every time he wants to feel good. As the greetings and talk ended, he started giving private interviews to us, the fashion reporters, who waited anxiously for our turn in line, after the photographers.
Your father designed and made shoes all his life and you inherited his business when you were very young. Have you ever imagined yourself doing something else but shoes?
“When my father died, my older brother naturally took over the business. The problem was, that he knew how to make shoes, but knew nothing about design. Back in those days I was sure that I was heading towards Wall Street. Since I have always painted and sketched, my brother asked me to sketch a few models for him, just to get him started. A few weeks later, he walked me to see a store window on 5th Avenue where my shoes are on display. I was overwhelmed to see a woman buying one of my pairs, and since then I never stopped designing shoes.”
How do you differentiate yourself as a unique designer in such a competitive market?
I give my personal signature to every shoe I make. Each one of my designs has my smile and my feeling which I wanted to give it.”
Where do you find your strongest inspiration?
“I’m inspired by women. I enjoy looking at women from all sorts of types. I find them all fascinating.”
Why do you think women love shoes so much?
“Oh, that’s simple. You were all brainwashed at a very young age. Try to recall the first children fairytale you were told. I’m sure it’s Cinderella. And then came Dorothy of Oz. Don’t you see? It’s all about shoes. That’s brainwash. Which I admit to enjoy every day of my life.” He laughs.
Out of simple curiosity – how many pairs of shoes does your wife has?
He starts laughing again. “It’ll be much easier to reply if you’d ask me how many shoes closets does she have. Many. And much more than that.”
I have decided to end this lovely interview with a bold attempt and asked Stuart to sketch a shoe just for me. He said Yes
“Sure”, he says, “you have the typical Jackie O meets Audrie Hepburn style – both never needed high heeled shoes to make them feel sexier and self-confident.”
Here is my sketch!

And here we are while he sketched it for me (Credit to this pic: PR )

And that’s it. I had fun! I hope you all liked it
Hilla Ohayon.
26 Jul 2009
Would you?
My new article in Hebrew, posted on Bamoda, here:
http://www.bamoda.co.il/Fashion/Articles.aspx?id=684
Enjoy
Hilla
11 Jul 2009
At the end of July, in two weeks from now, http://www.bamoda.co.il are sending me to interview Stuart Weitzman. As in THE Stuart Weitzman, not his PR people, no messengers, no spokesman or anything but THE Stuart Weitzman himself.
As I go on writing, I’m sure you’ll get the hang of it – I’m very excited.
As I got the invitation email, I was very happy. Soon after, I realized that my happiness is of the shallowest kind exciting – all I know of my buddy Stu is how lovely his shoes are, and how much I love his amazing boots, which I got on sale many many years ago (=4 years are ‘many’ when you count shoes years of yours) and never stopped admiring and brag about, and how lovely his stores are, and… that’s about it.
I can’t go interview Stu like that!
So I’ve decided to do my preparations here, as a blog post. This way it’ll be more fun for me and much more informative for you
Visuals. I need visuals to get me started. So I looked him up to find his picture. Finding out how he looks like feels important.
Here’s Mr. Stu for you -

Alright, that was easy. And very comforting – you’ve got to admit it, he looks like the nicest guy on earth. When you come to think about it, he has to be. He enjoys making beautiful shoes for women every day for many years now. I can’t think of anything nicer than that. (I can, but I’m trying to calm myself down now)
His logos are always beautifully designed. Check out this one for example -

Here’s how lovely he designs his stores – this one is in Hamburg, Germany:

Now going back to Stu himself. According to his website, the official one (http://www.stuartweitzman.com/), he understands that shoes are meant to make women feel beautiful. He also understands the meaning and importance of making comfortable shoes, and has been creating them for the last 30 years. He makes about 600 different styles a year, and as a New Yorker, he is constantly inspired by his local customers and creates his shoes accordingly.
For his designs, he uses all elegant and fabulous materials available – from acrylic and bamboo through cork and wood to lace and silk. His fanciest evening shoes contain 24 karat gold and crystals.
Ok, that was part #1 of my homework. Now that I know how he looks like, a little about his designs and a little more about his stores design, I can rest. But not for long! Stay up to date with my upcoming next part.
Hilla
7 Jul 2009

I just have to make a list here of posts I MUST write as soon as possible:
1. My upcoming interview with the shoes GOD, Stuart Weitzman (Yay!)
2. The most perfect ever fall 2009 collection by Bottega Veneta because it’s completely to die for;
3. July issues of InStyle and American Vogue;
4. Fall 2009 collections in general.
Now that I have a list – I’m much more relaxed. Fffeuuuu
See you all very soon,
Hilla Ohayon.
2 Jul 2009

Ok, I could just post a link to it here and vanish. I could, really. I just don’t want to. I feel like I should write about this funny experience so I can remember it for always. It was my first time, so it needs to be written properly!
Oh ok, it wasn’t really the first time I was working on something to be published. It was the first time I had to do the entire research myself, and ran into a world I knew nothing about before: The world of PR amazons.
Sorry, I have no other word to describe them.
I got the title from my lovely editor and said Yes. There was nothing less than sexy to write about but my list of top 10 summer fashion must-haves for the summer. As I said Yes, she asked me if I wanted her to deal with pictures for my article or should she. I said what the heck, I want to do it, just this once.
As I replied to her email, I had to leave the house. I packed my laptop in my backpack and ran out. 45 minutes later I signed in again.
I became blind.
I swear.
There were 45 emails from 45 people whom I’ve never met or ever talked to. Never. I opened the first from the bottom, and it was scary! It was all like “Congratulations on your new job! How exciting! WooHoo!”. As I scrolled down I saw that there were about 20 pictures of clothes attached to it. And so were the other 44 emails, that by the time I clicked on ‘return to inbox’ became 63 emails.
Now is the time to tell you that I live because of my Gmail. I cannot breathe without it. I’m way beyond addicted to it. So I’m used to have mega control of it. It’s all pretty and organized with colored labels and everything. And now what? It was invaded by hundreds of PR Amazons and I just couldn’t control it.
Stopppppppppppppp pleaseeeeeeeeeeeee!!!
Thank goodness they had a deadline. They had 2 days to send me stuff and that is that. In a magical way, I woke up too days later and checked my inbox who came back to being its old self again. I was shocked; I was absolutely sure that they would never stop sending me those huge emails. I was so happy.
So it’s done, and it’s online, and you’re all welcome to share your feedback and comments here or on the article itself, which is right here – http://www.bamoda.co.il/styling/Articles.aspx?id=668
See you later (I already know what I’m going to write about next:))
Hilla
18 Jun 2009
For all of you Hebrew readers, here’s a link to my first review on the first chapter. Stay tuned, I plan to write one after each chapter from now on
http://www.bamoda.co.il/fashion/Articles.aspx?id=659
Feel free to share your feedback, comments and anything else (that is nice, please
) here or at the attached link.
Hope you’re gonna like it!
Hilla
12 Jun 2009

Oh, it’s a long one.
I started writing as I learned how to. I have always had a personal diary. Ever since I can remember myself. Always.
(The bad part is that I threw them all away)

That was me. The writing girl. When I didn’t have my diary with me, I wrote on everything I could: pieces of paper, school books, school notebooks, post-its, you name it. I used to save all the written pieces and save them till I get home, and then post them to my diary, so I won’t miss a single word.

As I got older, I started writing only when I was sad or having a bad time. Those were the times I wrote most. I sometimes couldn’t stop writing and did it for hours. I used to wake up at nights and hurry to get a piece of paper because some random thought or a sentence crossed my mind while I was asleep and woke me up.
Some people say I don’t talk enough. That I might be too quiet. I guess it’s true. If only they could hear how loud and clear the words are inside my mind, they would probably think differently. I talk to them all, all the time, inside my head. As far as I’m concerned, I’d write them all emails, letters, messages or whatever they’d like as a conversation tool, as long as I don’t have to actually use my voice. I’d much rather write instead.
And then came my thesis, which I made the main theme for it up myself, and it’s mine, and I’m creating it from scratch, and I love it. At the beginning it was surprising and so different. I wasn’t used to write despite my emotions. It’s research, it’s based on facts, it’s a big pile of notes, documents, tables, pictures, memoirs, and more that I have been collecting for two years now. I love writing it, yet it has nothing to do with my writing-out-of-emotions kind of writing.
Writing is endless. It’s another world, parallel to this one, and only those who write can grasp its wonder. I’m so happy I can understand the value of writing. I do feel privileged.
After all this came this brand new year with its world shaking changes. One of them was trying to write about favorite topics. As a career. So this is basically what I do here – I write here about anything I want.
So now I basically write in four different favorite places:
1. My thesis;
2. http://blog.vetrinas.com/ – My blog about http://www.vetrinas.com, which is such a lovely website that I love (oh, and work for
);
3. http://www.bamoda.co.il/ – A fashion designers index in Hebrew I also just started writing for (in Hebrew);
4. And here. My home. Where I can lay my hat on
It took me a little more than 20 years to finally write freely without locking my diary and placing the key back in my key chain. Growing up can be sometimes nice. Writing about it is another topic I try to handle by writing about with