Israel

Tel Aviv Fashion Week, Dec. 2012

If you plan to go through my way too many photos here, taken last week during Tel Aviv fashion week, I should say a few words about it before you click on this link. For what it’s worth, I made a mistake. I should have taken a lot more photos of my friends and colleagues at the press room rather than blurry runway shots. And it’s not the quality of my photos that bothers me (that too, but it’s not my point) but the story of the Tel Aviv fashion scene that you don’t get to see here, at all. There are over a 100 photos here, taken during each show, and I had to attend them all. Most of them were taken for Haaretz newspaper’s website, to which I reported on an hourly basis during this event.

This is the time to tell you that I don’t think that what you are about to see here is about Tel-Avivian fashion or at least does not present the way I or my friends dress or wish to dress, if at all. I will also tell you that I truly loved 3 shows this week. One of them even brought tears to my eyes, and another one made me purchase a dress straight off the runway. But that is it. The gap between the amazing production and venue, done by Motty Reif, and the collections presented, was much too big to overlook. Keyword for next time: editing, editing, editing. I should have taken more photos of my friends, simply because they dress up ten times better than what we saw on the runways. As simple as that.

And last words: I had so much fun. It’s hard work, long hours and a lot of stress, and still, so much fun!

xx,

Hilla Ohayon.