perfume

Sofia Coppola’s Miss Dior Cherie video – the extended version

Extending the dreamy vibe this weekend has given me, with a truly stormy weather outside and a very tranquil atmosphere inside, here is a great way to do it – films director Sofia Coppola’s extended video for the new Miss Dior Cherie campaign, starring Natalie Portman:

And, if I may add, I think Natalie Portman is gorgeous, yet I would love to see Sofia herself starring her own films, please.

xx

Hilla Ohayon.

Chanel No. 5 x Brad Pitt

 

I can count more than a few brilliant marketing and PR moves done by Chanel along the brand’s history, but I can’t really say that any of them made me stop and wonder. They are all photogenic, luxurious, accurate and speak the brand’s language. These, after all, are the most important ingredients for these matters, and yes, they have worked well and still do.

Taking a pause from Chanel’s most prestigious heritage, they chose actor Brad Pitt to lead the Chanel No. 5 perfume ad campaign. My eyebrows are raised since the announcement was made, which was quite a while ago. What an interesting choice. You can say a lot of great things about Pitt, but you can’t say that he’s the first name/face that jumps in your mind when you talk about the most luxurious perfume ever made in history.

I love surprising-out of the box-interesting decisions. A lot.

The video for the ad campaign is now out:

 

xoxo,

Hilla Ohayon.

Video: Bottega Veneta Fragrance by Christian Weber

My love for anything Bottega Veneta is endless.

YouTube Preview Image

 

xoxo,

Hilla Ohayon.

Gaultier, Kokorico and the French Male Psyche

 

 

 

 

via Hint Magazine

So I guess that the hottest trend in ad campaigns this fall is to have fun, be humorous, dance and laugh. I’m all for it. Jean-Paul Gaultier’s new ad campaign for his men fragrance has a very HOT man dancing in it, too:

YouTube Preview Image

xoxo,

Hilla Ohayon.

 

 

 

J’adore the new campaign for Dior’s J’adore

Do you?

 

It’s such a perfume for princesses, I always go back to it in the spring. It smells like the best you can make out of flowers. And it stays on for many hours, which is always important to me.

The new campaign is out, check it out:

YouTube Preview Image

 

xoxo,

Hilla Ohayon.

Burberry Body

 

Burberry Body

Next week the new ad campaign will be out there – on TV and on magazines. Here’s the behind the scenes video (those are always seem to be better than the actual ad campaign) of the Burberry Body, the new fragrance by Burberry, and the making of the new campaign:

YouTube Preview Image

 

xoxo,

Hilla Ohayon

Rachel Weisz’s new Bulgari ad campaign

Bulgari

Bulgari

Bulgari

 

xoxo,

Hilla Ohayon.

Bottega Veneta Perfume – video by Bruce Weber

It’s no secret, I have always admired Bottega Veneta and it’s one of my favorite brands in the world. Check out their new video for the new Bottega Veneta Parfum, it’s beautiful and magical like everything else about this brand:

YouTube Preview Image

Can’t wait to smell it!

xoxo,

Hilla Ohayon.

 

Rosie Huntington-Whiteley: the Face Of The New “Burberry Body”

New perfume, new face, all Burberry. Read more about it here.

xoxo,

Hilla Ohayon.

4 Best Fashion Videos Of The Week

Talking about escapism, IĀ assembledĀ  this week’s new fashion videos, to make this weekend even more beautiful:

Lets’ start with the beautiful and innovative idea by Louis Vuitton – Young Arts Project:

YouTube Preview Image

 

Moving to Vanessa Paradis performing the soundtrack of her Rouge Coco commercial for Chanel:

YouTube Preview Image

 

And the new (and short) Chance Eau Tendre perfume for Chanel ad:

YouTube Preview Image

 

The last one is the also short and pretty ad for Chance Eau Fraiche by Chanel:

YouTube Preview Image

 

xoxo,

Hilla Ohayon