Vetrinas.com

who says work can’t be fun?

13 Aug 2009

2 Comments

These last couple of weeks have been intense. I’ve met so many new people and have been having so many new ideas! If there wasn’t for me and my Moleskine journal (which I love so much and will die without), I’d probably lose track of all the insights this week has given me.

For once, I’ve been brainstorming a lot with myself and with my friends. Brainstorming is the most efficient way for me to get creative – by talking about it with people who can enrich me and nurture my ideas. It’s actually very easy to do, much easier than I have thought. All you need to do it tell someone you love and trust about your general idea and start a conversation about it. It doesn’t have to be a firm idea, it can be at a very premature stage. While talking about it, the idea will grow by itself and its execution will become easier and easier.

So I’ve been brainstorming with my friend Orit, which is doing Vetrinas.com with me. We started thinking about iPhone applications. It’s endless, and we are having so much fun bringing up ideas, imagining what it’ll look like and who would use it. The ideas are running out of us together so it’s really exciting and we can’t wait to make it happen.

Secondly, I’m officially in love with my new friend Romi Mikulinsky, who stormed in to my life and heart in a second – it’s unbelievable how much we have in common and the similarity of our ambitions and dreams for the future. We decided that we should start working together very quickly, and we’re now doing exactly what we love doing with pleasure as work – writing and marketing by using social media, and we even got a job in fashion, which is lately my favorite madness, so I just couldn’t be happier about it. Working  with a good friend on a fun job is the best I could dream of, really :-)

Thirdly, I’ve started to help my designer friend Aviva Zilberman brand herself on the web, where she had no presence up until now. All this might change one day, but for now combining fashion with web as a job is pure fun for me.

So today is the first day of my life (how dramatic, ha?) that I start working in doing things that I love. Isn’t it great?

By: HillaO Category: Fashion, life Tags: , , , , , , , , , , , ,

A short weekend is coming up

26 Jun 2009

3 Comments

It’s Friday morning, and I’m at the office. I have to work till noon :-( Can’t wait to go back home, go down to the gym, spend 30 minutes on my treadmill, shower and get some beauty sleep before dinner.

Tomorrow is all about partying – two of my very close friends are having two separate birthday parties, at the same time. One of them involves pool and sun, the other one is all about clubbing. I have no idea what to wear for both events.

I also plan to do so much writing this weekend – I have 3 articles pending and one blog post for http://www.vetrinas.com waiting to be edited. I’m pretty sure I won’t manage to pull everything through but I sure hope that I get to finish at least some of it…

And now for my pending thoughts :-)

I’ve decided to pay a little attention to what people have to say about me lately. Usually, I tend to let people talk and get it over with. Especially at the office. Every day when I walk in, I go through at least 5 people (women, of course) that simply must say something about the way I look. There has to be something about what I wear in general, the way my face look (makeup? that too) and my total look. Every day.

Last night I was sitting with the girls at the end of the day, and they were asking me questions about clothes, fashion and what I do outside of the office in general. For them, it all seems like a lot of work – dressing up every day, putting on a little makeup, and taking care of the way they look instead of pulling the first thing that falls on them when they open their closets and run out the door.

The truth is – it’s really not that hard. I can be ready to go out in less than 30 minutes, shower included. It’s all about knowing your closet and needs. I think about my closet when I shower, so I know what I’m going to wear when I’m done. My closet is very well organized so I know where every thing is, so that’s easy too. I get dressed in 5 minutes, put on some foundation, mascara and some blush, and I’m out. It can’t be That difficult…

And yes, I’m updated with it all. Fashion, trends, blogs, magazines, you name it.  I can’t really say that I imply every thing that I read on the way that I dress and look. I’m in to keeping it simple, clean, classic and… mostly monochromatic. Of course, 90% of my closet is black and full of dresses. It’s who I am, I feel very comfortable in what I always wear, and I think it’s what is best for me. I think it’s the best advise I could give to anybody. Keeping myself updated and deciding what’s best for me gives best composition on my look.

I also keep reading other fashion blogs and it always makes me wonder. I can never see myself go out to a market and buy clothes that cost less than a good dinner. Just can’t. And I’m not even talking about second hand purchases. I’m just not that type of a girl.

The only “cheap” shopping I’m more than willing to do is on this one – http://www.net-a-porter.com/ Their Sale page is sooo fab, I hardly keep myself from adding it all to my imaginary cart! If only I was still naive to think that credit cards are magic cards and has nothing to do with money :-D like the opening line of Confessions of a Shopaholic (don’t go to see that movie, it’s crappy, besides the fashion in it, of course).

I just much rather buy quality and little of it than tons of crap that would never survive my laundry machine…

Concluding with a winner’s summer dress by Sara Brown, sitting at my favorite NYC spot:

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Have a great weekend everybody!

Hilla

By: HillaO Category: Fashion, life Tags: , , , , , , , , , ,

My relationship with writing

12 Jun 2009

2 Comments

write

Oh, it’s a long one.

I started writing as I learned how to. I have always had a personal diary. Ever since I can remember myself. Always.

(The bad part is that I threw them all away)

writing child

That was me. The writing girl. When I didn’t have my diary with me, I wrote on everything I could: pieces of paper, school books, school notebooks, post-its, you name it. I used to save all the written pieces and save them till I get home, and then post them to my diary, so I won’t miss a single word.

writing woman

As I got older, I started writing only when I was sad or having a bad time. Those were the times I wrote most. I sometimes couldn’t stop writing and did it for hours. I used to wake up at nights and hurry to get a piece of paper because some random thought or a sentence crossed my mind  while I was asleep and woke me up.

Some people say I don’t talk enough. That I might be too quiet. I guess it’s true. If only they could hear how loud and clear the words are inside my mind, they would probably think differently. I talk to them all, all the time, inside my head. As far as I’m concerned, I’d write them all emails, letters, messages or whatever they’d like as a conversation tool, as long as I don’t have to actually use my voice. I’d much rather write instead.

And then came my thesis, which I made the main theme for it up myself, and it’s mine, and I’m creating it from scratch, and I love it. At the beginning it was surprising and so different. I wasn’t used to write despite my emotions. It’s research, it’s based on facts, it’s a big pile of notes, documents, tables, pictures, memoirs, and more that I have been collecting for two years now. I love writing it, yet it has nothing to do with my writing-out-of-emotions kind of writing.

Writing is endless. It’s another world, parallel to this one, and only those who write can grasp its wonder. I’m so happy I can understand the value of writing. I do feel privileged.

After all this came this brand new year with its world shaking changes. One of them was trying to write about favorite topics. As a career. So this is basically what I do here – I write here about anything I want.

So now I basically write in four different favorite places:

1. My thesis;

2. http://blog.vetrinas.com/ – My blog about http://www.vetrinas.com, which is such a lovely website that I love (oh, and work for :) );

3. http://www.bamoda.co.il/ – A fashion designers index in Hebrew I also just started writing for (in Hebrew);

4. And here. My home. Where I can lay my hat on :-)

It took me a little more than 20 years to finally write freely without locking my diary and placing the key back in my key chain. Growing up can be sometimes nice. Writing about it is another topic I try to handle by writing about with :-)

By: HillaO Category: Fashion, life, studies Tags: , , , , , , , , , , , , , , , ,

Gotta brag about it :)

11 Jun 2009

2 Comments

Finally, I have written my first blog post for http://www.vetrinas.com‬.

It’s right here: http://blog.vetrinas.com/

audreyattiffanysopeningscene

I’m very happy about it and would love to read your comments and see you there too. Oh yeah, it’s what I do :-) And it’s so much fun. Just wanted to let you all know.

Hilla

By: HillaO Category: Fashion Tags: , , , , ,