My first experience with online fashion journalism
2 Jul 2009

Ok, I could just post a link to it here and vanish. I could, really. I just don’t want to. I feel like I should write about this funny experience so I can remember it for always. It was my first time, so it needs to be written properly!
Oh ok, it wasn’t really the first time I was working on something to be published. It was the first time I had to do the entire research myself, and ran into a world I knew nothing about before: The world of PR amazons.
Sorry, I have no other word to describe them.
I got the title from my lovely editor and said Yes. There was nothing less than sexy to write about but my list of top 10 summer fashion must-haves for the summer. As I said Yes, she asked me if I wanted her to deal with pictures for my article or should she. I said what the heck, I want to do it, just this once.
As I replied to her email, I had to leave the house. I packed my laptop in my backpack and ran out. 45 minutes later I signed in again.
I became blind.
I swear.
There were 45 emails from 45 people whom I’ve never met or ever talked to. Never. I opened the first from the bottom, and it was scary! It was all like “Congratulations on your new job! How exciting! WooHoo!”. As I scrolled down I saw that there were about 20 pictures of clothes attached to it. And so were the other 44 emails, that by the time I clicked on ‘return to inbox’ became 63 emails.
Now is the time to tell you that I live because of my Gmail. I cannot breathe without it. I’m way beyond addicted to it. So I’m used to have mega control of it. It’s all pretty and organized with colored labels and everything. And now what? It was invaded by hundreds of PR Amazons and I just couldn’t control it.
Stopppppppppppppp pleaseeeeeeeeeeeee!!!
Thank goodness they had a deadline. They had 2 days to send me stuff and that is that. In a magical way, I woke up too days later and checked my inbox who came back to being its old self again. I was shocked; I was absolutely sure that they would never stop sending me those huge emails. I was so happy.
So it’s done, and it’s online, and you’re all welcome to share your feedback and comments here or on the article itself, which is right here – http://www.bamoda.co.il/styling/Articles.aspx?id=668
See you later (I already know what I’m going to write about next:))
Hilla






