13 Jan 2013
How would you combine layback, sexy, teasing, nonchalance, chicness and beauty all in one video? How would you divide the percentage of each ingredient for it to turn out perfect?
Saint Laurent did it in their second part video for the 2013 spring/summer collection ad campaign.
Is it the music? The hair? The clothes?
I think it’s in the accuracy of the outcome. It’s here for you to judge, followed by the previous parts of it:
Saint Laurent Collection part I
Saint Laurent Introduction Campaign
I didn’t like the first part. The introduction one was quite shocking, especially because it meant that I had to deal and get used to the new name. I mean – I was born in the very early 80s. For me it’s Yves Saint Laurent and that is that. I’m trying, really, I do…